III. Information about data processing
Your data processed during your use of our website will be deleted or disabled, as soon as it is no longer necessary to store these data and there are no statutory retention obligations and, subsequently, nothing is stated otherwise concerning individual data processing procedures.
For technical reasons, in particular to ensure a safe and stable website, some data are transferred by your Internet browser to us or to our webspace provider. With these so-called server log files, the following data are collected, among other things: the type and version of your internet browser, operating system, the web site from which you have changed to our website (referrer URL), the page(s) of our website visited by you, the date and time of each access, as well as the IP address of your internet connection from which you have accessed our website.
The data collected will be stored temporarily, but not together with other your data.
The legal basis for this data storage is Article 6, para. 1, sub-para. (f) of the GDPR (General Data Protection Regulation). The improvement, stability, functionality and security of our website is our legitimate interest. The data will be deleted after seven days at the latest, unless further storage is required for purposes of evidence. Otherwise, the data will be stored - in whole or in part - until the case is clarified.
In our website we use so-called cookies. Cookies are small text files or other data storage methods saved on your end device by your internet browser. Through these cookies, some of your data will be processed, such as your browser, IP address or your location in an individual extent.
As a result of this processing, our website becomes more user-friendly, more effective and safer, because such data processing facilitates, for example, showing our website in a suitable language or displaying a shopping cart function.
The legal basis for such data processing is Article 6, para. 1, sub-para. (B) of the GDPR, provided that these cookies facilitate initiation or carrying out a contract with a (potential) customer.
If the purpose of such data processing is not initiation or carrying out of a contract, our legitimate interest in such processing is improvement of our website functionality. In such case, the legal basis for the data processing is Article 6 para. 1 sub-para. (f) of the GDPR. As soon as you close your Internet browser, these session cookies will be deleted.
Cookies of third-party providers
Please see the information given below about the details on this matter - particularly with regard to the purpose and the legal basis for processing of such third-party cookies.
How to avoid or remove cookies
You can prevent or restrict the saving of cookies by changing settings of your web browser. You can also at any time delete cookies which are already stored on your computer. The procedures and measures needed for that, however, depend on the internet browser you use. If any questions occur, please use the help function or documentation of your internet browser, or contact its developer or support. The browser settings, however, cannot prevent saving of so-called flash cookies. Instead of the browser settings, you have to change setting of your Flash Player. The procedures and measures needed for that, however, depend on the type of your Flash Player. If any questions occur, please use the help function or documentation of your Flash Player, or contact its developer or users’ support.
If you decide to prevent or restrict the installation of cookies, it can happen that you will not be able to use our website’s functions and features to their full extent.
Customer account / registration function
When you create a customer account with our company via our website, we will collect and store the information you have supplied through the registration (e.g. your name, address or email address) only for the initiation or carrying out of a contract or for customer support (e.g. to show you your previous orders or to offer a wish list).
At the same time, we will store your IP-address and the date and time of your registration. This will not be passed on to a third party.
In the scope of this registration your consent to this processing will be obtained and you will be referred to this Data protection statement. The data we collect will be used exclusively for the provision of your customer account
As soon as you consent to this processing we apply the legal basis for this data storage Article 6, para. 1, sub-para. (a) of the GDPR (General Data Protection Regulation).
In as far as the opening of a customer account becomes relevant for the initiation or carrying out of a contract then the the legal basis for this data storage Article 6, para. 1, sub-para. (b) of the GDPR (General Data Protection Regulation)
The consent for the opening and maintenance of your customer account can be revoked at any time, as according to Article 7, para. 3 GDPR. You need to inform us of this revocation.
The data will be deleted as soon as the processing is completed. We are committed to tax and trade periods of retention.
Order process in online order systems and customer accounts
We process the data of our customers in the context of ordering procedures in our online ordering system, allowing you to choose and order the selected products and services, as well as their payment and delivery or supply.
The processed data include inventory data, communication data, contract data and payment data. The data subjects are our customers, prospective customers and other business partners. The data processing is performed for the purpose of the provision of contractual services during operating an online ordering system, billing, delivery and customer services. For this purpose, we use session cookies to store the shopping cart content, as well as permanent cookies to store your login status.
The processing is done on the basis of the Article 6 para. 1 sub-paras (b) (implementation of ordering procedures) and (c) (archiving required by laws) of the GDPR. Some data fields are marked as mandatory. They are required as a basis for and fulfilment of the contract. We disclose such data to third parties only in the course of delivery or payment of our products, or due to legal permits and obligations with regard to legal advisers and authorities. The data is processed in third countries only if this is necessary for the contract fulfilment (for example, upon the customer’s request, for delivery or payment).
A user can optionally create a user account. In the course of the registration, the user will be informed which information is mandatory. The user accounts are not open to the public and can not be indexed by search engines. If the user cancels their accounts, their data regarding the account will be deleted, unless their storage is necessary for commercial or tax reasons (as per Article 6(1) para.1 sub-para (c) of the GDPR). Information contained in the user account will remain in the account until its deletion - with subsequent archiving in the case of a legal obligation. It is the responsibility of the users to save their data in the event of the account cancellation before the end of the contract.
In the course of the registration and repeated log-ins, as well as making use of our online services, we will save the user’s IP address and the time of the respective user action. Such data storage is carried out on the basis of our legitimate interests, as well as for the user’s protection against misuse and other unauthorized use. Basically, such data are not transferred to third parties, except it is necessary to pursue our claims or there is a legal obligation according to Article 6 para. 1 sub-para (c) of theh GDPR.
The data will be deleted after expiry of statutory warranty periods and similar obligations. The necessity of the data archiving is reviewed every three years. in the case of the legal archiving obligations, the data will be deleted after the obligation expiry (6 years retention for commercial purposes and 10 years for tax purposes).
If you subscribe to our free newsletter, some of your data will be requested (e.g. your e-mail address and, optionally, your name and address). This data will be sent to us. At the same time, we will save your IP address of your internet connection from which you access our website, as well as the date and time of your registration. In the course of the further registration procedure, we will obtain your consent to the newsletter sending, to describe the contents and refer to this Data Privacy Statement. The collected data will be used by us exclusively for the newsletter sending. This data will not be passed on to third parties.
In such case, the legal basis for the data processing is Article 6 para. 1 sub-para. (f) of the GDPR.
The consent for the sending newsletter can be revoked at any time, as stated in the Article 7, para. 3 of the GDPR. To do this, you need only to inform us about your revocation or click on the Unsubscribe link contained in every newsletter.
For sending our newsletter, we use the e-mail tool CleverReach operated by the CleverReach GmbH & Co. KG in Rastede, Germany. For this purpose, your data may also be stored by CleverReach. CleverReach offers evaluation options how the newsletters are opened and used. For sending the newsletter, you data will not be passed on to third parties. CleverReach gets no right to disclosure of your data.
Contact inquires / contact options
If you contact us via out contact form or by e-mail, we use the data stated by you to answer your request. Such data is necessary for processing and answering your inquiry. We cannot answer your inquiry without them (or our possibilities to answer will be very limited).
The legal basis for the data processing is Article 6 para. 1 sub-para. (f) of the GDPR.
Your data will be deleted if your request has been completely answered and there are no statutory retention obligations (for example, if your request is followed by conclusion of a contract).
On our website we use Google Analytics. It is a web analysis service provided by Google, LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as just "Google".
With the certification according to the EU-US Data Protection Shield "EU-US Google privacy shield")Google guarantees that the data protection guidelines of the EU are complied with, even if the data are processed in the US.
The service Google Analytics is aimed on analysis of behaiviour of the users visiting our website. In such case, the legal basis for the data processing is Article 6 para. 1 sub-para. (f) of the GDPR. Analysing, optimising of functionality and economic operating our website is our legitimate interest.
Usage and user-related information, such as, for example. IP address, location, time, or frequency of visits to our website, will be transferred to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymity function. By this feature, Google shortens the IP address already in the territory of the EU or EEA.
The data collected in this way will be used by Google to give us an evaluation of the visits to our website, as well as to inform us of the respective activities of the user. This data can also be used to provide further services associated with the use of our website and the internet.
Google states that it will not accosiate or connect your IP address with other data. In addition, at Https://www.google.com/intl/en/policies/privacy/partners GooGoogle offers further information on data privacy, for example, on the methods how to prevent the data use.
On our website we use Google Maps to display our location and to provide directions of how you can find us.
It is a service provided by Google, LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as just "Google".
With the certification according to the EU-US Data Protection Shield "EU-US Google privacy shield") Google guarantees that the data protection guidelines of the EU are complied with, even if the data are processed in the US.
To allow display of certain fonts and scripts in our website, connection to the Google server located in the US is established every time you access our website.
If you access Google Maps through our website, Google will save a cookie on your end device via your internet browser.
To show our location and create a route how to find us, some of your user settings and data will be processed. In this case, we cannot rule out the probability that the Google server located in the US will be involved.
In such case, the legal basis for the data processing is Article 6 para. 1 sub-para. (f) of the GDPR. Optimising the functionality of our website is our legitimate interest.
As soon as this link to Google is established, Google can detect from which site you have sent your inquiry and to which IP address the directions have been sent.
If you do not agree with this data processing, you have the option to avoid the cookies generation and use, by selecting the appropriate settings in your internet browser. For details, see the section "Cookies” above.
In addition, Google Maps and the information obtained via Google Maps are used in according to the Google Terms and Conditions and the terms and conditions of Google Maps https://policies.google.com/terms?gl=DE&hl=dehttps://www.google.com/intl/de_de/help/terms_maps.html.
Moreover, Google offers further information at https://adssettings.google.com/authenticatedhttps://policies.google.com/privacy.
Our Internet presence uses so-called Web Fonts for the uniform presentation of Fonts which are provided by Adobe Systems Inc., 345 Park Avenue, San Jose, California 95110-2704, USA ("Adobe"). When you access a web page, your browser loads the required web fonts in your browser cache, in order to display texts and fonts correctly.
For this purpose, your browser has to establish a connection to the Adobe server. As a result, Adobe get to know that you have called our website from your IP address. We use Adobe Typekit with the purpose of a uniform and attractive presentation of our online services. That means a legitimate interest in the sense of Article 6, paragraph 1, sub-paragraph (f) of the GDPR. If your browser does not support web fonts, a default font from your computer will be used.
For more information about Adobe Typekit, please see the Data Privacy Statement of Adobe: https://www.adobe.com/privacy/policies/typekit.html
On our website we use YouTube. This is a video portal of YouTube, LLC., 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as just "YouTube".
YouTube is a subsidiary of Google, LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as just "Google".
With the certification according to the EU-US Data Protection Shield ("EU-US Google privacy shield"), Google (and thereby also YouTube as its subsidiary) guarantees that the data protection guidelines of the EU are complied with, even if the data are processed in the US.
We use YouTube in connection with the function "Advanced Data Protection Mode" to allow you to watch videos. In such case, the legal basis for the data processing is Article 6 para. 1 sub-para. (f) of the GDPR. The purpose of YouTube is to improve our web services and, thereby, our legitimate interest. According to YouTube’s statements, the function "Advanced Data Protection Mode" has the effect that the certain data (described below in detail) will be transferred to the YouTube server only if you actually start the video.
Without this "Advanced Data Protection", a connection to the YouTube server in the US will be established as soon as you view one of our web pages, on which a YouTube video is embedded.
This connection is required to enable displaying of the video on our website via your internet browser. In this course, YouTube at least captures your IP address, the date and time, as well as the website you have visited. In addition, a connection to the advertising network "DoubleClick" of Google will be established.
If at the same time you are logged on YouTube, YouTube will allocate the connection information to your YouTube account. If you want to avoid this, you have to either log out from YouTube before you visit our website or accordingly change the settings in your YouTube user account.
For the purpose of functionality and for analysis of the usage behaviour, YouTube permanently saves cookies on your device via your web browser. If you do not agree with this data processing, you can avoid the cookies storage and use by selecting the appropriate settings in your internet browser. For more information, see the section "Cookies” above.
Further information about the collection and use of data as well as your rights and protection options in this respect is contained in the Data Protection Notes of Google available at https://policies.google.com/privacy.
How long is your data stored?
The duration and storage of your personal data depends on the respective statutory retention period (for example, regulated by commercial and tax laws). After expiry of the retention period, the relevant data is routinely deleted if it is no longer required for the contract fulfilment or initiation of a contract and/or there is no legitimate interest in the storage of this data any more.
We reserve the right to adjust this Data Privacy Statement in order to keep it up-to-date and conform to the latest legal requirements and to implement changes in our services, e.g. in the case of introduction of new services. For your next visit, the new data privacy statement will apply.